Privacy Policy

1. Introduction

Latent AI CRM ("the Application") is operated by Latent Digital Solutions LLP ("we", "us", "our"). This Privacy Policy explains how we collect, use, and protect your information when you use our customer relationship management platform.

2. Information We Collect

When you use the Application, we may collect:

• Account information (name, email address, role)
• Business data you enter (companies, contacts, deals, communications)
• Email data when you connect a Google account (message metadata, content for sync and display)
• Calendar data when you connect a Google Calendar account (event details)
• Meeting notes from connected services (Fathom, Granola)
• Usage data and activity logs within the Application

3. How We Use Your Information

We use your information to:

• Provide and operate the CRM platform
• Sync and display your emails, calendar events, and meeting notes
• Generate AI-powered insights, follow-up suggestions, and draft messages
• Send notifications (in-app and email, when enabled by you)
• Maintain security and prevent unauthorized access

4. Google API Services

When you connect your Google account, the Application accesses Gmail and Google Calendar data through Google's OAuth 2.0 authorization. We request only the permissions necessary to sync your email and calendar data. You can revoke access at any time from your Google Account settings or from the Application's Settings page.

Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

5. Data Storage and Security

Your data is stored on secure servers. We implement appropriate technical and organizational measures to protect your information, including encrypted connections (TLS/SSL), role-based access controls, and regular backups. Access to your synced email and calendar data is scoped to your own account and is not visible to other users of the Application.

6. Data Sharing

We do not sell, rent, or share your personal data with third parties for their marketing purposes. We may share data with:

• AI service providers (for generating insights), using only the minimum data necessary
• Service providers who assist in operating the Application
• As required by applicable law or legal process

7. Data Retention

We retain your data for as long as your account is active or as needed to provide you with the Application's services. You may request deletion of your account and associated data by contacting us.

8. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Disconnect third-party integrations (Google, Fathom, Granola) at any time
• Opt out of email notifications

9. Contact Us

If you have questions about this Privacy Policy or your data, contact us at: projects@alphaobs.com